Since 2017, Taiwan Sugar Corporation has been committed to importing coffee beans from Central and South America for sale in the Taiwan market. As of the end of 2025, a total of about 511.6 metric tonnes have been imported. Guatemala and Taiwan are long-term and loyal allies. Since the establishment of diplomatic relations in 1933, the two sides have actively promoted various substantive exchanges and cooperation. In 2023, Taiwan Sugar Corporation cooperated with national policies and purchased rainforest-certified coffee beans from its ally nation Guatemala. In 2025, TSC purchased 201.6 metric tonnes (accounting for 10.37% of the annual food procurement amount of the Marketing Business Division).

Guatemala's volcanic geology and climate have unique advantages and are very suitable for growing coffee trees. At high altitudes, the large temperature difference between day and night makes coffee trees grow slowly and retain more sugar. Due to the low temperature, enzyme molecules are produced, and the flavor is more layered and sweeter. Therefore, the higher the altitude, the higher the grade of the coffee beans.

There are eight major coffee bean producing areas in Guatemala. Taiwan Sugar Corporation carefully selects the most prestigious "Antigua coffee beans". These strictly selected coffee beans are high-quality SHB (strictly hard beans) grown at an altitude of over 1,500 meters. They are 100% Arabica beans, rich in Central and South American character, with a rich and sweet fruity aroma, complemented by creamy nutty notes and a hint of caramel in the finish, offering a multi-layered and indulgent flavor experience. After being imported into Taiwan, it is roasted and manufactured to make a boutique coffee that suits the tastes of people in Taiwan.

In view of the keen competition in Taiwan's coffee market, the Marketing Business Division has spared no effort to actively promote coffee products through a number of activities such as coffee tasting sessions, high-speed rail car press conference, coffee puncar tours across Taiwan, coffee and music fair and in-store tastings. It has cooperated with many well-known corporations such as the High Speed Rail Corporation, AGC Display Glass Taiwan Inc., China Airlines, CPC Corporation and FamilyMart, gradually increasing its popularity, and they are now available at TSC’s own channels and hypermarkets (Carrefour, Funcom Supermarket, MEGA PX MART, and Far Eastern A .Mart).

Starting in September 2025, FamilyMart's Let's Café officially began selling Antigua single-origin coffee from Guatemala, imported by Taiwan Sugar Corporation. With the unique “split roasting technique”, Antigua coffee's aroma permeates all 4,300 stores across Taiwan. It unfolds a three-tiered flavor profile as the temperature changes: the top notes (above 70°C) offer a smooth and delicate creamy and nutty aroma; the middle notes (60°C to 69°C) exude sweet caramel and roasted walnut notes; and the base notes (50°C to 59°C) reveal a deep, chocolatey finish. This multi-layered flavor profile creates a taste experience that caters to consumers' everyday preferences.

In 2023, Taiwan Sugar Corporation purchased raw coffee beans from smallholder farmers in the "highlands" and "remote areas" of Guatemala, continuously helping many Antiguan smallholder farmers so that they can directly obtain profits without being maliciously exploited. These smallholder farmers picked fully ripe coffee beans by hand, and each bean was ripe and plump. Through professional roasting, the aroma and flavor of the coffee carefully grown by local smallholder farmers are perfectly presented. Taisugar then sells boutique coffee in the form of coffee filters and coffee beans at affordable prices to increase sales. Distribution channels include TSC’s own channels and hypermarkets (Carrefour, MEGA PX MART, and Far Eastern A .Mart). Additionally, we are in talks with major corporations to use Taiwan Sugar's coffee beans, with TSC providing free coffee machines in return.

Since 2018, TSC has returned part of its coffee revenue to coffee producing countries, and has built three schools in remote areas in Honduras where it was originally sourced. To continue the spirit of public welfare coffee: "One cup, one blessing, and one hope", TSC cooperated with the local non-profit organization "Guatemala Próspera " in Guatemala to expand the existing school building into a middle school, providing classroom resources for students in grades 7 to 9, so that the seeds of education can continue to grow and thrive; in 2024, the construction of the fourth school in Guatemala was completed, and a new classroom and principal's office were officially put into use, benefiting 275 kindergarten and elementary school students, providing a better learning environment and help school administration. In October 2025, a new site for the school was found in Guatemala, and construction is underway. The school is expected to be put into operation in March 2026, making it the fifth school we help construct in Central and South America.